Engineered in Ahmedabad.
Built for the world.
A small AI automation company that takes engineering seriously. We build production AI engines and the products that run on them. When off-the-shelf falls short, we engineer custom AI on the same foundation. We are early — two products live, three demo-ready — and the founders still answer every email themselves.
Toast built the operating system for restaurants. ServiceTitan did it for home services. We are building the AI-native operating system for the industries big software forgot.
A simple belief.
Xwits started in 2025 with a simple belief: most software is built for software companies, not for the businesses that actually run our economies. The salon. The clinic. The coaching class. The corner shop.
Right now: Marketing Autopilot and Xwits Health Care are live, three more verticals are demo-ready, and custom builds run on the same engine. We are still small. We are still fast. We still answer our own emails.
How we work.
Three principles. Repeated until they are habits.
Build the boring parts well.
Login. Payments. Scheduling. Notifications. Compliance. The unglamorous middle of every product. Most software companies cut corners here. We do not. It is why our partners can sleep at night.
Use AI to remove friction, not to add features.
We do not ship "AI inside" stickers. We use AI where it removes work — generating content, summarising data, answering support questions, building internal tools. If AI does not make something simpler, we do not use it.
Stay close to the user.
On custom work, we are forward-deployed: an engineer of ours embeds with the customer — on Slack, on calls, reading the retro — not a CSM layer in between. Founder Deep Parmar reads every customer email personally. As we grow, we are committed to keeping that direct line.
Deep Parmar
Co-Founder & Director · CTO Sunbots
"I started Xwits with one belief: most software is built for software companies, not for the businesses that actually employ people. The salon, the clinic, the coaching class, the corner shop — these are where most of the world economy lives. We are building the AI operating layer for the next million of them to come online."
Deep is a co-founder and director of Xwits Developers. Before Xwits, he worked at the intersection of AI research and software engineering, with a particular focus on how autonomous agents can change the economics of building software.
He is based in Ahmedabad and reads every customer email personally. He is happiest when a customer ships something they could not have shipped without us, and least happy when anyone waits more than 24 hours for a reply.
Reach him at deep@xwits.dev or on LinkedIn.
Where we work.
Headquartered in Ahmedabad, India. Remote-first by design. Our customers are wherever there is internet.
Ahmedabad
Gujarat, India
hello@xwits.dev
The rest of the team is wherever the work is.
We hire globally for engineering and design. We meet in person twice a year. Working hours overlap is the only requirement. If you do your best work in a tier-three city in India or in a co-working space in Lisbon, we want to talk.
Want to know more?
We answer questions personally. No bots. No tickets. Just a real reply.